A client was building a brand from scratch to support their work in niche job placement. They’d already settled on a brand name, and brought me in to design a logo and banner image to match. I chose Raleway and Qwigley for the text, sticking with Google fonts for ease of matching typeface on the website. For the square version of the logo, it was difficult to get the words close enough together with the upright on the l, so I decided to have some fun with the overlap and “loop” the l around the bottom of the C. The banner was a straightforward gradient and recoloring of a stock hardware photo.
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