How do you stand out from the crowd as an independent physical trainer and massage therapist? Not by basing your logo on the Vitruvian man, that’s for sure. Matt wanted to improve his visibility as a professional in the field both as a way to pick up more clients and to push back against anti-scientific, potentially harmful ideas being spread through his professional circles. The logo traces the outline of a person exercising, with the text being subtracted where the shapes overlap.
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