Mystic Valley Progressives - Logo
A local advocacy group that shifted its affiliation to become a chapter of Progressive Massachusetts, Mystic Valley Progressives had already decided on a new name, but was in need of a new logo and colors to match.
Full Text Logo
This design uses offset white rectangles to loosely mark the borders of the upper two boxes and a solid white rectangle for the larger bottom one to keep things organized without being overly rigid. The smaller lines leading downward are reminiscent of sign poles, as at a protest or political stand out.
Initials Logo
Utilizing the same three colors as the full text logo, this version using only the initials reinforces the visual branding while being much more legible in smaller applications, such as profile pictures for social media. The rectangles here are more like a stack of cards, or perhaps papers, than signs.